New Video Opportunity for Certified WBEs!

What is your 2020 vision?

tuesday toolbox Jan 21, 2020

The start of a new year is the perfect time for reflection. As a business owner, you pause to look back on the previous year and all that you achieved and the areas you could continue to grow. But do you take a moment to review your vision for your business?

When starting a business, we are all about vision. We take the time to map out the organizational, financial, and brand vision for our business. We see it as clearly as we see the sun. But as the years pass, do you take the time to revisit this process?

Why do you need to, you might ask? Well as all things change with time, our vision for our business may change as well. In order to continue moving your business forward, it is important to check your vision and ensure you are still in alignment with where you want to see your business go.

How? One of the easiest and most powerful ways is to do a vision board. Yes, it's time to take out the magazines, scissors, and glue and get back in touch with the simple process of pasting images to a board. 

But I challenge you to add in a few simple exercises to help ensure you are laser-focused so that the vision board exercise produces so much more than an image. When done with intention and purpose, a vision board produces a clear focus on your values, your fears, and your dreams so that you can continue to grow the business you have always envisioned.

Here are three things to keep in mind:

  1. What are your core values? Consider three to five words that describe what you value in life and business. Do not limit it to just business. These are the things you base your life on, so your business should not be separate.
  2. What are you passionate about? Your passion is the foundation of your business. It is important to check it and ensure it hasn't changed. If it has, that's ok and absolutely normal.
  3. What do you want to help people do or not do? What problem will you solve? Every business should solve a problem for a customer.

Consider updating your vision board every six months and at least once a year. Your vision can and will change, so you want to check that your business is still in alignment. Your success as a business owner and leader lies in your ability to live and communicate your values and vision to your customers, your potential customers, and your team.

Want a more formal process?  Consider using the tools and techniques described in Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future, by Cameron Herold.

Want feedback? Feel free to post your vision board in the WBE Community if you are certified. We are here to support you and your business.



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